Why not to display AdSense between post comments in Wordpress

November 26, 2008 in Monetizing Blogs by Valentin

Alright, I’ve promised to keep you updated on how AdSense in a blog’s comments would perform. Though I’ve been quite busy lately — in part because of the fact that the blog mentioned in the initial post is doing great — I’m gonna keep my promise.

By the time I’m writing this, the ads have been displayed for quite exactly 6 days. Let’s take a look on the numbers:

  • 12941 impressions
  • 2 clicks
  • 0,02% CTR
  • 0,23$ earned
  • 0,02$ eCPM

Bottom line: I’m abandoning that form of advertising right now and wouldn’t recommend to anyone trying it either. The revenue doesn’t make up for the nuisance it—I assume—is to the users.

If you’re going to try it anyways (or maybe you already did or do display AdSense in your blog’s comments), I’d love to hear about your experiences!